Yes, yes, we’ve heard this one one too many times. It seems to have become the go-to mantra of any bespoke brand in the 21st century.
But let’s dig a little bit deeper into it, shall we?
“Less is more” isn’t a thing you say when you want to create an image of luxury and class.
“Less is more” means allowing a little to do a lot. When “less” does the talking, it conveys a message “a lot” never could, and never can. Minimalism is not something you say to create an image. Minimalism is something you are - it is a way of life. And it translates into everything you do.
As an individual, it means I own about 8-10 sets of clothes because I don’t need more. They’re fine quality so that I don’t need to buy more and more every few months. Does it mean I don’t buy a gorgeous dress I really want if I see one at a store? Of course not! It means I buy it if it adds something to my life. Minimalism is not deprivation. It’s cherishing.
As a brand, it means we create only a few things. A few things that we love creating. We’re not looking at churning out quantity. And we create only what we believe in.
Minimalism/this now-turned viral concept of “less is more” works at two levels.
Level I: At the level of aesthetics - creating simple design. Simple does not mean not complex. It means not complicated. It does not mean boring and plain. It means only creating/designing what is necessary. If a design feels complete without that extra embroidery, then do away with the embroidery. Only what is essential to make the design complete stays.
Level II: At the level of ideology - here is where minimalism finds itself intertwined (inevitably) with mindfulness. We produce mindfully. We ask ourselves: does this add value? And if the answer is “no,” then it’s not happening. If the answer is “yes,” then hello new design for us to create and for the world to enjoy. Of course, it is not possible to produce mindfully without thinking about the environment and animals. Sustainability, then, isn’t an addition to the minimalist’s philosophy but an innate part of it.
And with that, as must go without saying, here is what we believe would naturally happen:
Mindful production → Mindful consumption
Let’s bring in another 21st-century branding cliche, shall we? “Made to last.” Well, yes, this is what it means: we create mindfully for you to enjoy mindfully i.e. buy only what you would enjoy and cherish truly for years to come.
Naturally, this chain of thought brings us to the topic of this blog post: Black Friday. No, we are not doing it. Now you know why.
At Studio Covers, we have always asked why before what. And that is probably also why we are choosing tradition and timelessness over trend. We are choosing motifs that are inspired by everyday India, the craftsmanship that defines our vibrant country and fabric that is quintessentially Indian.
Fall is the season of warmth, comfort, pumkin spiced latters, and just embracing the idea of staying in with a book! We love Fall as does our Creative Partner Rukmini (Trumatter), who has penned down ways to incorporate cushions into your home this Fall like a dream.
Studio Covers is a designer furnishings brand that believes in creating sustainable luxury for those who appreciate the finer things in life. We started out as a soft furnishings studio in the 1990s and have worked on over 80 5-star projects and 500+ high-end residences across India and overseas. We strive to keep design and craftsmanship at the centre of everything that we do. Explore luxury cushion covers, bedspreads, throws, table runners, bedsheets, pillowslips, and body pillows that are meant to last for years to come. We ship across India.
News & Updates
Sign up for our newsletter if you'd like to be kept up-to-date on new launches, offers and more exciting news by Studio Covers!